How Would We Do It?

Choosing the right influencer marketing agency can be challenging. Beyond deciding whether influencer marketing is the right fit for your brand, it’s natural to wonder: Can an agency really add value beyond what we can do ourselves? And how do I know if they truly understand my audience and goals?

These sample cases offer a glimpse into how we approach projects — blending our culture-first mindset with trend analysis and data-driven strategy to deliver campaigns that are both impactful and authentic. If our approach resonates with you, we’d love to discuss how we can bring the same energy and expertise to your next marketing campaign!

Maggi Noodles - Mainstream US Breakthrough

Maggi instant noodles are already beloved in South Asia, but how would we introduce it to other audiences?

FabIndia - Festival Season 2025

See what we would do to make sure South Asians in the US choose Fab India for their festival attire!

Despite it's relative obscurity in the US, Soju remains popular for Asian Americans. How does this translate into a US launch strategy?

Hodori Soju - Splash Into US Market

Judydoll - Using Differences to Our Advantage

While Korean beauty brands are widely praised in North America, Chinese products don't receive the same attention. Could this be an opportunity?

"Suya" is a delicious West African spice blend. Introducing this relatively niche cultural product to the appropriate audience is exactly what we created our agency to do!

Suya Bros - Introducing a Product